Private label

Cappellificio Borrione makes available a Private Label manufacturing service for those brands wishing to create their own line of hats. The main objective is always to offer the highest qualitative standards and service, so as to meet the most diverse needs, from those of major international fashion brands to those of emerging fashion designers.
  • Hair is first mixed and processed. This stage ends with the felt appropriately shaped.

  • The semi-finished hat is submerged in tubs that move in the dyeing bath, to ensure even dyeing.

  • It is the passage from the cone shape to the ‘loaf’ one. Felt is pulled in its lower part to form the brim.

  • The semi-finished hat is coated with a stiffening agent to ensure resistance and elasticity.

  • 5) FORMING
    Second forming

    The felt crown is placed on a wooden block cut in half, and then let to dry.

  • The second manufacturing stage - called ‘black’ - starts now, and will end when the hat is ready.

  • 7) SHAPING
    Final shaping

    The brim is pulled on an oval wooden block, and a groove is made to shape the type of brim required.

    Brim trimming

    Exceeding felt is trimmed off manually starting from the groove in the block.

    Stylish finishes

    The hat is finished and fitted with all necessary accessories, such as the lining, the band, the inside leather band, etc.


“When we talk about hats, people are often not aware of one thing:
everything starts from animal hair.”
firma 3

From hair to hats

The Master Hat Makers receive animal hair in large untidy balls, from which they obtain FELT. Many think that felt is a fabric, in fact it is not. Fabric is made of warp and weft, which alternate in an orderly, regular pattern, while felt is unorderly ‘by nature’ and is the result of the ‘messy thickening’ of hair.
Felt has many qualities: it is warn, resistant, waterproof and breathable. In short, it is the best thing one can put on the most important part of one’s body: the head.
Felting machines produce a felt cone. Every cone will become a unique masterpiece, different from any other in terms of weight and type of hair. The entirely artisanal manufacturing process contributes to making hats even more special.

‘White’ manufacturing stage

The ‘rough’ cone in the natural colour of the animal hair is then DYED in the dying baths. This is a very critical stage: Borrione’s Master Hat Makers know that small-molecule dyes and specific temperatures & timing are required, and, particularly, very well-stirred baths to ensure a final even colour.

‘Black’ manufacturing stage

After being dyed, the cone moves on to the Forming stage. It is during this stage that the cone is shaped and starts looking like a hat. Wooden moulds, blocks and frames to shape the brims are crucial tools at this stage, hand-made by a skilful carpenter. This is a vital step for the cone and a magic one for the Master Hat Maker, who becomes the creator of a masterpiece in the midst of a steam cloud. It is just because felt is thermoformable that the initial cone can finally turn into a real hat.

The Master Hat Maker now defines the size, oval shape, and circumference of each hat.



This is the customisation stage, when the hat is finished and perfected to become a stylish, fashionable accessory. It will up to Borrione’s creativity, current trends, and the customer’s taste whether that hat will have a band, a lace edging, an inside leather band, or whatever else.
The final objective is always the same: endowing each hat with a unique, unmistakable personality.


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Fase di FORMATURA manuale


La FORMA viene fissata


La TESA prende forma


    Fase di FORMATURA manuale


    La FORMA viene fissata


    La TESA prende forma